It’s no secret that Pinterest is our favorite “social network” (we’ll explain the quotes later). Maybe it’s because we’re visual creatures. Maybe it’s because Pinterest has played an integral role in both of the brands we’ve built from the ground up. Pinterest has helped us grow our email list to over 2,000 engaged subscribers in the first year of business -- twice. It's the reason why we’re able to accrue 15K+ monthly pageviews each month. Maybe that’s why it still baffles us whenever we encounter an online entrepreneur who tells us that she isn’t using Pinterest to grow her brand. And if that’s you, we invite you to keep reading to understand why a presence on Pinterest is non-negotiable.Read More
Many entrepreneurs focus on building a blog or social media presence before building a mailing list. Even though a mailing list has the potential to be far more profitable than social media, email marketing tends to be pushed to the back burner or ignored.
The reasons span the spectrum - from not knowing what to send, to focusing on building communities on social media, to not knowing what techniques work to build a mailing list.
In this post, we’re revealing our favorite tried and true list building methods that are based on optimizing your blog and social media profiles.Read More
You’re tired of going back to the drawing board to attempt to figure out how to reach your target audience online, why your social media posts are resulting in crickets instead of clients, and how to finally start building your email list. If you’re nodding your head furiously along to this, don’t go anywhere! In this post, we’re covering three reasons why you should consider a marketing intensive so that you start to see real progress in your business.Read More
While social media continues to set entrepreneurs into a frenzy about how to work around the latest algorithm, there’s one algorithm free zone that you may not have given much thought - your mailing list. Mailing lists consistently outperform social media marketing to yield an ROI of $38 for every $1 spent on email marketing. If you can’t trace revenue back to your mailing list, then it’s time to take a closer look and see if you’ve been making these mistakes with your list.Read More