Why We Rebranded — Humble and Whole

It’s been quite a while since our last post, and the reason we’ve been MIA is because we decided at the end of 2016 to rebrand Humble & Whole. Keep reading to get the scoop on why exactly we chose to rebrand, the intention behind our timing, and indications that it may be time for your own rebrand.

Last Thursday, we were absolutely thrilled to launch our rebrand of Humble & Whole. It definitely exceeded our expectations, entirely due to our amazing design team: Andra and Kelly of With Grace and Gold, Amanda of Hooray House, and our wonderful photographer, A. Faith Photography. We knew as soon as we started Humble & Whole that we would eventually rebrand. And that is because we chose to just get started rather than be held up by chasing perfection.

Over time, our brand evolved. We originally were focused on general business coaching and teaching new bloggers how to blog successfully. But when we worked with women during our beta program last fall, we realized that the bulk of what we were doing was helping our clients create a solid social media strategy.

As we narrowed down our focus to social media, we wanted a more professional image that would reflect the new direction of our brand. Our goal was for our rebrand to be finalized during the first quarter of the year, and we were excited for that goal to be realized.

So, why not hire a team from the beginning?

It’s true that some bloggers and business owners have a team from the start. We know of many industry peers who had everything neat and tidy right from the beginning, but that isn’t what we felt led to do. And it isn’t what we recommend. It’s not necessary to stress over having everything just right for your launch. Give yourself time to learn and grow. Your brand will evolve with time, so saving those larger investments for when you have more clarity and you’re 100% committed is actually pretty smart.

When should you rebrand?

We began the rebrand process five months after initially launching Humble & Whole, but there’s no standard or set time that needs to pass before you consider a rebrand. Here are a few hints that could indicate a rebrand is necessary:

You feel like your mission, brand statement, values, etc are no longer reflective of the work that you’re actually doing.
Over time, you’re likely to narrow your focus and gain clarity pertaining to the goals of your brand/business. If you find that you’re heading in a direction outside of your original scope, you may need to rebrand in order to avoid confusing your intended audience.
You’re ready to fall in love with your brand again.
If you’ve been working hard for a while, and you can’t shake the feeling that something is “off” with your brand, you might want to take a moment to evaluate what’s going on. You could consider working with a clarity coach to figure out why you’re not getting any fulfillment from your brand. Or, if it’s a matter of cringing every time you’re on your site, you may consider working with a professional to create a more fluid design.
You are fully committed to the success of your blog or business, and you’re ready for the next level.
That next level, of course, is investing. You certainly don’t need to rebrand if you’re not 110% dedicated to doing whatever it takes to ensure the success of your brand, because that will waste your time and money. Once you are completely motivated and serious about your brand, a rebrand is an awesome step to take in the right direction.

So, there you have it. An inside look of why we felt a rebrand of Humble & Whole was in order, and indications that it may be time for your own rebrand. What was your launch or rebrand experience? Be sure to let us know in the comments below! And thank you so much for your patience during our time away. :)