What "Mindset is Everything" Really Means For You and Your Business

So, this is something we’ve wanted to address for a while.  When Kendra and I were at the beginning of our blogging journey, we would hear “mindset is everything” over and over again.  And to be completely honest, we didn’t know what that meant, or how to apply that common mantra to our nursing blog at the time.  Does it mean that if you just think positive, your blog/business will take off and you’ll be successful?  Yes and no.  Keep reading to find out how your mindset greatly impacts your level of success, and how you can practically implement mindset work to accelerate your brand’s growth.

Mindset is Everything

Ok, so when people say that “mindset is everything”, what they really mean is that your mindset serves as your foundation.  Your mindset will be the guiding force behind your decisions and the actions you have to take.  Your beliefs, your thoughts, and your feelings (aka your mindset) determine the action (if any) that you take on a daily basis.

Your mindset has tangible consequences

For example, if you feel as if you’re an imposter trying to run your business (maybe you’re underestimating how skilled you actually are and feel as if everyone already knows how to do your skill or the info that you have), it’s unlikely that you’ll share your business with your personal network or that you’ll actively look for the people that you can help (because deep down you feel like you don’t know what you’ve gotten yourself into).  I probably don’t have to go into great detail about how devastating that will be for business.  But notice how it all starts with just a feeling or a thought.  And notice how that leads to an actual, negative outcome.  Your mindset is powerful.  Your mindset will determine what your reality is.

Often, new bloggers and entrepreneurs are stuck in a reactive cycle rather than being proactive.  Using the previous example, if you have feelings/thoughts that you’re an imposter, you likely won’t share your business with others and actively try to acquire clients or customers.  Because you aren’t putting yourself out there/networking/advertising, you have a hard time (of course) making sales.  So, you react to not making any sales by thinking, “See, I knew I wasn’t cut out for this.  I can’t even get a client or customer.  Maybe I should just give up.”

But, that isn’t valid.  You are cut out for the journey.  You can make sales.  If you’re proactive about mindset work, you can change your beliefs about being an imposter.  Instead, you tell yourself that you are capable and qualified and that there are people out there (specifically your target market) who need to know about your service or product.  If you truly believe that you’re qualified and that your target market needs your help, then you find it easier to actively make new connections and look for clients and customers (which are revenue generating activities).

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Being proactive rather than reactive

So, how can you approach mindset proactively rather than reactively?  The secret is that you’ve got to work on your mindset every day.  Yes, every day.  You don’t want to wait until you get in a funk to start working on your mindset, because those feelings may be really strong, making it hard to even want to think positively and get out of that space.  By working on your mindset every day, you’re actually building up a “buffer” of sorts, so that when things don’t go as planned, it’s easier to get out of that negative space.

There are a variety of mindset practices that you can implement to start leaning more into positivity rather than negativity.  Some of my absolute favorites are keeping a gratitude journal, meditating on Scripture, and reciting affirmations.

Gratitude journaling

I’m not kidding when I say that beginning a gratitude journal resulted in some pretty immediate changes for us (like new inquiries, e-book sales, a purchase long ago that we thought was lost suddenly being delivered to our home, etc).  I incorporate gratitude journaling right into my morning prayer time by first thanking God for about three or four things that I’m feeling especially grateful for.  I find that expressing gratitude for the people in my life, the things that I have, the experiences that have come my way, and the surprises that show up in my life is one of the most reliable ways for me to remain positive and immediately lift my spirits.  I also make sure that my journal is close by throughout the day so that I can easily record any surprises, should they occur.


Another one of my favorite mindset practices is reciting affirmations.  I like to recite affirmations that are Scripture based along with some that fit along with previous experiences that I’ve had (so that they’re actually believable when I say them).  Affirmations that are derived from Scripture are great because they remind me of the truth that I’m not on this journey alone and that I can’t (and don’t have to) operate in my own power.  The other affirmations that I like to incorporate are those that currently hold true to me in some way.

For example, opportunities to collaborate with other bloggers/businesses tend to come our way constantly, without having to hunt for them.  So, I translated this truth into the following affirmation: “Opportunities come to me easily and effortlessly.”  And the cool thing about turning your truths into affirmations is the fact that when you recite them, they don’t feel like such a stretch.  There’s no voice in your head that’s like, “Now you know that isn’t true” because you’ve already experienced that truth.  This is so critical, because if you’re reciting affirmations that feel like too much of a stretch, then they’re going to do absolutely nothing for your mindset.  You can’t start to change your beliefs/thoughts/feelings if you’re trying to affirm statements that feel completely out of reach.

We plan to write more articles about cultivating a healthy mindset in the future, but we wanted to start by discussing why mindset is so important in the first place because when we were starting out, we were so clueless about the significance of mindset and instead jumped straight into strategy.  

We’d love to hear from you!  In the comments below, let us know what are some of your favorite ways to stay positive.  And thanks for reading!

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