What Does the Future of Email Marketing Look Like?

What Does the Future of Email Marketing Look Like?

Email marketing has evolved over the years from a simple content promotion channel to a full-scale relationship nurturing tool, but where are things headed from here? What does the future look like for email marketing?

Our opinion? Bright, very bright.

Usage may change, and the role of email in marketing funnels will change, but by understanding where email marketing is headed we can adapt our approach and make the best use of email for our content marketing long term!

Read More

Social that Sells: Creating an Effective Social Marketing Plan for 2019

Social that Sells: Creating an Effective Social Marketing Plan for 2019

It’s that time of year again when every brand is planning social media marketing campaigns for the coming year. Creating an effective social media marketing plan for the next year, however, requires more than just social posting and finger-crossing - you need a plan built on goals and driven by strategic campaigns.

We’ve put together a step-by-step guide to help you clarify your guiding goals, determine your campaigns, and map out actionable projects to not only plan your strategy, but execute it.

Read More

Our 2019 Marketing Predictions and Adapting Your Strategy to Stay Afloat

Our 2019 Marketing Predictions and Adapting Your Strategy to Stay Afloat

As your team prepares its strategy and marketing plan for 2019, there are several evolutionary shifts coming to the digital marketing landscape to keep in mind. From longer content to voice search and more, marketing in 2019 will look much different than it has in years past.

So, where is marketing headed in the coming year? What changes will the digital marketing landscape see? And, most importantly, how will we need to adapt in order to stay relevant, seen and trusted?

Read More

3 Steps to Sparking Social Advocacy with User-Generated Content

3 Steps to Sparking Social Advocacy with User-Generated Content

It’s any brand’s dream to have customers and influencers rave about their products and services on social media. From influencers to loyal advocates, what social media users say about a brand gives it life, and in today’s customer-led marketing landscape, can determine the health and trajectory of a brand’s growth. By harnessing the influential power of user-generated content, brands can accelerate growth easily and amplify any marketing campaign.

Read More