Social Updates Affecting Your Marketing Strategy in 2019

/
Social Updates Affecting Your Marketing Strategy in 2019

Social media platforms - Facebook, Instagram and the like - are ever-changing, ever-evolving. The word “algorithm” is a well-known term for marketers that may incite anxiety, trepidation and even fear.

But as social media conglomerates add further dimensions to their platforms, they’re actually deepening the user experience and providing more ways for we as marketers to connect with and engage our target audience.

So, instead of dreading the next platform update, we at Humble & Whole strive to stay informed - focusing on learning what’s new and seeking the new opportunities in each update. Today, we’re sharing a few of the most recent social media updates and user trends affecting social media marketing in 2019.

Read More

Social that Sells: Creating an Effective Social Marketing Plan for 2019

/
Social that Sells: Creating an Effective Social Marketing Plan for 2019

It’s that time of year again when every brand is planning social media marketing campaigns for the coming year. Creating an effective social media marketing plan for the next year, however, requires more than just social posting and finger-crossing - you need a plan built on goals and driven by strategic campaigns.

We’ve put together a step-by-step guide to help you clarify your guiding goals, determine your campaigns, and map out actionable projects to not only plan your strategy, but execute it.

Read More

Our 2019 Marketing Predictions and Adapting Your Strategy to Stay Afloat

/
Our 2019 Marketing Predictions and Adapting Your Strategy to Stay Afloat

As your team prepares its strategy and marketing plan for 2019, there are several evolutionary shifts coming to the digital marketing landscape to keep in mind. From longer content to voice search and more, marketing in 2019 will look much different than it has in years past.

So, where is marketing headed in the coming year? What changes will the digital marketing landscape see? And, most importantly, how will we need to adapt in order to stay relevant, seen and trusted?

Read More

3 Steps to Sparking Social Advocacy with User-Generated Content

/
3 Steps to Sparking Social Advocacy with User-Generated Content

It’s any brand’s dream to have customers and influencers rave about their products and services on social media. From influencers to loyal advocates, what social media users say about a brand gives it life, and in today’s customer-led marketing landscape, can determine the health and trajectory of a brand’s growth. By harnessing the influential power of user-generated content, brands can accelerate growth easily and amplify any marketing campaign.

Read More