It’s that time of year again when every brand is planning social media marketing campaigns for the coming year. Creating an effective social media marketing plan for the next year, however, requires more than just social posting and finger-crossing - you need a plan built on goals and driven by strategic campaigns.

We’ve put together a step-by-step guide to help you clarify your guiding goals, determine your campaigns, and map out actionable projects to not only plan your strategy, but execute it.