When developing your own marketing strategy, make sure you’re pursuing campaigns in each category of media - owned, earned, borrowed and paid - to ensure the strength, longevity and sustainability of your campaigns.Read More
If you’re thinking it’s time to hire out your marketing strategy and efforts, we suggest beginning with hiring a digital marketing agency. Now, the questions are - when is the right time to hire a digital marketing agency, how do you conduct the best search, and how do you choose a marketing agency that’s right for you?Read More
Email marketing has evolved over the years from a simple content promotion channel to a full-scale relationship nurturing tool, but where are things headed from here? What does the future look like for email marketing?
Our opinion? Bright, very bright.
Usage may change, and the role of email in marketing funnels will change, but by understanding where email marketing is headed we can adapt our approach and make the best use of email for our content marketing long term!Read More
It’s that time of year again when every brand is planning social media marketing campaigns for the coming year. Creating an effective social media marketing plan for the next year, however, requires more than just social posting and finger-crossing - you need a plan built on goals and driven by strategic campaigns.
We’ve put together a step-by-step guide to help you clarify your guiding goals, determine your campaigns, and map out actionable projects to not only plan your strategy, but execute it.Read More