When developing your own marketing strategy, make sure you’re pursuing campaigns in each category of media - owned, earned, borrowed and paid - to ensure the strength, longevity and sustainability of your campaigns.Read More
If you’re thinking it’s time to hire out your marketing strategy and efforts, we suggest beginning with hiring a digital marketing agency. Now, the questions are - when is the right time to hire a digital marketing agency, how do you conduct the best search, and how do you choose a marketing agency that’s right for you?Read More
Email marketing has evolved over the years from a simple content promotion channel to a full-scale relationship nurturing tool, but where are things headed from here? What does the future look like for email marketing?
Our opinion? Bright, very bright.
Usage may change, and the role of email in marketing funnels will change, but by understanding where email marketing is headed we can adapt our approach and make the best use of email for our content marketing long term!Read More
As your team prepares its strategy and marketing plan for 2019, there are several evolutionary shifts coming to the digital marketing landscape to keep in mind. From longer content to voice search and more, marketing in 2019 will look much different than it has in years past.
So, where is marketing headed in the coming year? What changes will the digital marketing landscape see? And, most importantly, how will we need to adapt in order to stay relevant, seen and trusted?Read More