What Does the Future of Email Marketing Look Like?

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What Does the Future of Email Marketing Look Like?

Email marketing has evolved over the years from a simple content promotion channel to a full-scale relationship nurturing tool, but where are things headed from here? What does the future look like for email marketing?

Our opinion? Bright, very bright.

Usage may change, and the role of email in marketing funnels will change, but by understanding where email marketing is headed we can adapt our approach and make the best use of email for our content marketing long term!

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Are You Making These Mistakes With Your Mailing List?

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Are You Making These Mistakes With Your Mailing List?

While social media continues to set entrepreneurs into a frenzy about how to work around the latest algorithm, there’s one algorithm free zone that you may not have given much thought - your mailing list.  Mailing lists consistently outperform social media marketing to yield an ROI of $38 for every $1 spent on email marketing.  If you can’t trace revenue back to your mailing list, then it’s time to take a closer look and see if you’ve been making these mistakes with your list.

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12 Expert Ways to Grow Your Mailing List Using Social Media

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12 Expert Ways to Grow Your Mailing List Using Social Media

Your mailing list is one of the most important components of your business, and it is critical not to rely on a huge social media following for the sustainability of your business.  Check out these twelve tips and learn how to convert your social media followers into mailing list subscribers!

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Mailing List Mastery Series: The Best E-mail Marketing Service for Beginners

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Mailing List Mastery Series: The Best E-mail Marketing Service for Beginners

So far in our Mailing List Mastery Series, we've talked about the importance of having a mailing list, what to send out to your list, and how to turn your visitors into subscribers.  In this post, we're discussing the best email marketing platform (or the service that you'll need to actually send out your emails and manage your subscribers) for new bloggers and business owners.  Keep reading to check out the platform that we recommend so you can start implementing your email marketing strategy!

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