What Does the Future of Email Marketing Look Like?

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What Does the Future of Email Marketing Look Like?

Email marketing has evolved over the years from a simple content promotion channel to a full-scale relationship nurturing tool, but where are things headed from here? What does the future look like for email marketing?

Our opinion? Bright, very bright.

Usage may change, and the role of email in marketing funnels will change, but by understanding where email marketing is headed we can adapt our approach and make the best use of email for our content marketing long term!

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How to Grow Your Mailing List - Optimizing your Blog + Social Media

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How to Grow Your Mailing List - Optimizing your Blog + Social Media

Many entrepreneurs focus on building a blog or social media presence before building a mailing list. Even though a mailing list has the potential to be far more profitable than social media, email marketing tends to be pushed to the back burner or ignored.  

Knowing that email marketing has the potential to generate $44 in ROI for every $1 spent, why don’t more entrepreneurs focus on list building?

The reasons span the spectrum - from not knowing what to send, to focusing on building communities on social media, to not knowing what techniques work to build a mailing list.  

In this post, we’re revealing our favorite tried and true list building methods that are based on optimizing your blog and social media profiles.

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Are You Making These Mistakes With Your Mailing List?

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Are You Making These Mistakes With Your Mailing List?

While social media continues to set entrepreneurs into a frenzy about how to work around the latest algorithm, there’s one algorithm free zone that you may not have given much thought - your mailing list.  Mailing lists consistently outperform social media marketing to yield an ROI of $38 for every $1 spent on email marketing.  If you can’t trace revenue back to your mailing list, then it’s time to take a closer look and see if you’ve been making these mistakes with your list.

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Behind the Scenes of the Humble & Whole Marketing Strategy

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Behind the Scenes of the Humble & Whole Marketing Strategy

If you were to take a peek behind the curtain of Humble & Whole, you would find that our marketing strategy is based on three pillars: our blog, social media networks, and our mailing list. The success of building an engaged community and working with our dream clients is a result of those three pillars working cohesively to accomplish our goals. We’re eager to explain how our blog, social media, and mailing list work together to expand the reach of our brand and meet our goals.

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