Social Updates Affecting Your Marketing Strategy in 2019

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Social Updates Affecting Your Marketing Strategy in 2019

Social media platforms - Facebook, Instagram and the like - are ever-changing, ever-evolving. The word “algorithm” is a well-known term for marketers that may incite anxiety, trepidation and even fear.

But as social media conglomerates add further dimensions to their platforms, they’re actually deepening the user experience and providing more ways for we as marketers to connect with and engage our target audience.

So, instead of dreading the next platform update, we at Humble & Whole strive to stay informed - focusing on learning what’s new and seeking the new opportunities in each update. Today, we’re sharing a few of the most recent social media updates and user trends affecting social media marketing in 2019.

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Social that Sells: Creating an Effective Social Marketing Plan for 2019

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Social that Sells: Creating an Effective Social Marketing Plan for 2019

It’s that time of year again when every brand is planning social media marketing campaigns for the coming year. Creating an effective social media marketing plan for the next year, however, requires more than just social posting and finger-crossing - you need a plan built on goals and driven by strategic campaigns.

We’ve put together a step-by-step guide to help you clarify your guiding goals, determine your campaigns, and map out actionable projects to not only plan your strategy, but execute it.

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5 Simple Tactics to Turn Instagram Followers into Clients You Love

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5 Simple Tactics to Turn Instagram Followers into Clients You Love

Considering all the time we entrepreneurs invest weekly in Instagram, it can be difficult to see it as an effective marketing tool if we aren’t driving new clients from the platform. We’ll be the first to say, however, that Instagram is absolutely one of our favorite (and most effective) marketing tools, and many of our clients began as Instagram followers. Here’s how to use Instagram to turn followers into clients you love, too!

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How to Reach Your Target Audience on Instagram

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How to Reach Your Target Audience on Instagram

Maintaining a brand presence on Instagram is a waste of time if you’re not doing one key thing - connecting with your target audience on Instagram. We know how hard it is to even identify your target audience - let alone research them, connect with them and engage them with your brand. However, it’s important to understand who they are so you can find them and speak to them, especially on Instagram. Here are a few actual steps you can take today to start learning more about your target audience on Instagram and putting what you learn into action so you can grow an engaged and thriving community.

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