5 Simple Tactics to Turn Instagram Followers into Clients You Love

5 Simple Tactics to Turn Instagram Followers into Clients You Love

Considering all the time we entrepreneurs invest weekly in Instagram, it can be difficult to see it as an effective marketing tool if we aren’t driving new clients from the platform. We’ll be the first to say, however, that Instagram is absolutely one of our favorite (and most effective) marketing tools, and many of our clients began as Instagram followers. Here’s how to use Instagram to turn followers into clients you love, too!

Read More

How to Reach Your Target Audience on Instagram

How to Reach Your Target Audience on Instagram

Maintaining a brand presence on Instagram is a waste of time if you’re not doing one key thing - connecting with your target audience on Instagram. We know how hard it is to even identify your target audience - let alone research them, connect with them and engage them with your brand. However, it’s important to understand who they are so you can find them and speak to them, especially on Instagram. Here are a few actual steps you can take today to start learning more about your target audience on Instagram and putting what you learn into action so you can grow an engaged and thriving community.

Read More

How We Design Epic Social Strategies for Our Clients

How We Design Epic Social Strategies for Our Clients

We’re taking you behind the scenes to show you what goes into the social media strategies we create for our clients.  Each social media strategy we design is unique because it depends on several factors related to our clients and their businesses.  However, we've managed to streamline our process to result in an epic social media strategy for each client and we're excited to share a few details! 

Read More

The Beauty in Growing Your Business Slowly

The Beauty in Growing Your Business Slowly

I think it’s almost impossible to log on to Pinterest these days and not get sucked into the rabbit hole of posts like, “How I grew my IG to 10k followers in 5 months” or “How I get 100k visitors to my blog each month.”  If you are using your blog for business instead of a hobby, your numbers are important.  Your analytics can not be ignored.  In order to run a profitable, sustainable business, you have to understand where your audience is coming from and how to find them.  But you can’t get sucked into the numbers game.  It’s a tricky balance for sure, but it is one of the challenges we must face and conquer as business owners.

Read More