Maintaining a brand presence on Instagram is a waste of time if you’re not doing one key thing - connecting with your target audience on Instagram. We know how hard it is to even identify your target audience - let alone research them, connect with them and engage them with your brand. However, it’s important to understand who they are so you can find them and speak to them, especially on Instagram. Here are a few actual steps you can take today to start learning more about your target audience on Instagram and putting what you learn into action so you can grow an engaged and thriving community.