Social Updates Affecting Your Marketing Strategy in 2019

Social Updates Affecting Your Marketing Strategy in 2019

Social media platforms - Facebook, Instagram and the like - are ever-changing, ever-evolving. The word “algorithm” is a well-known term for marketers that may incite anxiety, trepidation and even fear.

But as social media conglomerates add further dimensions to their platforms, they’re actually deepening the user experience and providing more ways for we as marketers to connect with and engage our target audience.

So, instead of dreading the next platform update, we at Humble & Whole strive to stay informed - focusing on learning what’s new and seeking the new opportunities in each update. Today, we’re sharing a few of the most recent social media updates and user trends affecting social media marketing in 2019.

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How to Reach Your Target Audience on Instagram

How to Reach Your Target Audience on Instagram

Maintaining a brand presence on Instagram is a waste of time if you’re not doing one key thing - connecting with your target audience on Instagram. We know how hard it is to even identify your target audience - let alone research them, connect with them and engage them with your brand. However, it’s important to understand who they are so you can find them and speak to them, especially on Instagram. Here are a few actual steps you can take today to start learning more about your target audience on Instagram and putting what you learn into action so you can grow an engaged and thriving community.

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How to Use Instagram to Drive More Website Traffic

How to Use Instagram to Drive More Website Traffic

If you’re an online entrepreneur, there’s a fairly good chance you’re using Instagram to market your brand. But, you may be struggling to translate any engagement you’re getting into actual website traffic. If you are strategic with your messaging, however, and effectively use each content vertical Instagram provides - the bio, posts, stories and the live feature - it’s absolutely possible to drive high-value traffic to your site from Instagram! Here’s how to use Instagram to drive more website traffic.

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5 Common Instagram Hashtag Mistakes and How to Avoid Them

5 Common Instagram Hashtag Mistakes and How to Avoid Them

Are you clueless when it comes to using the right hashtags on Instagram? We've got you covered! In this post, we're discussing the five most common Instagram hashtag mistakes and how you can be sure to avoid them. Keep reading to learn how to use hashtags that will attract an engaged audience to your Instagram account and our secret weapon for finding the perfect Instagram hashtags!

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