Why Blogging is Still a Crucial Component of Effective Content Marketing

Why Blogging is Still a Crucial Component of Effective Content Marketing

In today’s evolving marketing landscape, with social media dominating more and more of the playing field, it can be difficult for brands to continue to prioritize blogging the way they have been. However, blogging is still a critical component of any successful content marketing strategy, and will continue to be in the future.

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Behind the Scenes of the Humble & Whole Marketing Strategy

Behind the Scenes of the Humble & Whole Marketing Strategy

If you were to take a peek behind the curtain of Humble & Whole, you would find that our marketing strategy is based on three pillars: our blog, social media networks, and our mailing list. The success of building an engaged community and working with our dream clients is a result of those three pillars working cohesively to accomplish our goals. We’re eager to explain how our blog, social media, and mailing list work together to expand the reach of our brand and meet our goals.

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Stop Obsessing Over Vanity Metrics

Stop Obsessing Over Vanity Metrics

There is a current obsession among some bloggers to grow fast and furious.  I can recall when we started our first nursing blog and then Humble & Whole, that we wanted more than anything to expand our reach.  

In the slow and humble beginning, you just want a fresh set of eyes on your blog and social media posts.  You believe that you have noteworthy information to share with the world and want to grow the community on your blog and social media networks as quickly as possible.

Keep reading to learn why you need to stop obsessing over your follower count, page views, and likes, and shift your attention to the engagement rates of your blog and social media networks.

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How to Repurpose Your Blog Content for Social Media

How to Repurpose Your Blog Content for Social Media

One of the most stressful elements of managing social media is creating enough content to keep your social network active.  It’s easy to get overwhelmed when you think of all the tweets, Instagram posts, Facebook posts, and pins you need to stay present and visible online.  Social media management becomes a lot easier when you shift your focus from creating a lot of content to repurposing what you already have.  

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